Models 3 Modelling Agency Scam - Photo 3 Solutions in disguise

Photo 3 Solutions make a big song and dance of being 'whistleblowers' of fake modelling agencies, so it's extremely interesting when you find out they have their own 'modelling agency' - Models 3.

It seems Photo 3 Solutions know so much about model scams because they are running one themselves.

As well as warning aspring models against paying a deposit and then demanding one themselves, Photo 3 Solutions are actually posing as a model agency.

Running a model agency is a full time job for a team of expert people, so it's hard to believe a sole trader with a 'professional' photography business has time to act as an agent for models as well.

Photo 3 Solutions Booking Fee

Photo 3 Models present themselves as a modelling scam whistleblower, but perhaps the reason they  point and shout so loudly, is because they don't want anybody looking too closely at them.

They warn aspiring models that they shouldn't be paying any upfront fees for a model portfolio shoot, however they state:
We ask for a £75 booking fee to confirm your shoot. 

Why are they doing exactly what they're warning against?

Because taking a booking fee for a photoshoot is absolutely standard practice, to guard against the loss of earnings and costs incurred from no-shows.

So, what is their position? Do they think that taking a deposit is bad practise or not? And if they do, why are they doing it?